Although summer still is 20 days away (it begins four minutes past midnight June 21), the thermometer’s already there.
In 90-degree weather three 11-year-old future executives decided to master the fine art of supply and demand.
Justin Saleido and Keegan Tobias of Beeville and their pal, Jacob Thompson of Refugio, figured there would be an afternoon demand for lemonade so they would supply it.
Well, Justin’s mother, Mary Ablett, would be the wholesaler; the three youngsters would peddle for the profits.
No kidding. Even summertime, sidewalk lemonade stands are subject to inflation.
Current rate: $1 a glass.
In one afternoon they grossed more than $80.
Until their supply dried up.
“I’ll have to call my mom to make another pitcher, Keegan said, whipping out his cellphone.
“We’ve made more than 80 dollars,” he told her.
The trio opened for business last Tuesday.
“We started with lemonade and worked up to cookies and bubble gum,” Justin said.
While they waited for mom’s next pitcher, they went inside the library to count their dollar bills.
And to plan.
Next week, they hope to have built a “real” lemonade stand.
“I’m going out to work the sign,” Jacob announced.
Their marketing strategy was a piece of fluorescent-pink poster paper with “LEMONADE” handwritten on it.
“Make sure there’s enough to fill a cup before you sell it,” advised Justin, ever mindful of customer relations.
Even the best businesses encounter unexpected problems. The store will close next Wednesday because a member of one of the families is expecting a baby.
“We’ll be back on Friday,” they say.
And, what are they planning to do with the money?
“We’re still discussing that,” Keegan says.
Bill Clough is a reporter at the Bee-Picayune and can be reached at 358-2550, ext. 122, or at beepic@mySouTex.com.