One of her first jobs out of college was as a 4-H extension agent in New Mexico, where she helped guide youth toward a more successful path. She did this by helping them build leadership skills and participate in programs that provided them better opportunities. That first job helped pave the way toward a career where she strives to help others succeed every single day she goes into work.
“I want to be surrounded by students and help them be successful. I can be a great advocate for those students, and I can advocate for what they need to succeed here at Coastal Bend College,” Lansford explained.
She brings with her to CBC over a decade of experience working for nonprofit organizations and helping youth gain skills and confidence to succeed in life. Her experience spans from being the chief executive officer of youth programs for the American Quarter Horse Association to being the administrative director for the Independent Cattlemen’s Association of Texas.
She also holds a bachelor of science and a master of arts degree from New Mexico State University.
Now, in her new role as the CBC Foundation executive director, she looks forward to rebuilding the foundation from the ground up and improving its reputation and impact on the college and the community it serves.
“With each step of my career, I feel like I have grown and helped that association or company be better than it was when I got there. And that’s my goal anywhere I am working. I want to help CBC grow and succeed.”
The purpose of the CBC Foundation is to help promote and further CBC’s mission, goals and values by directly supporting the college through fundraising for student scholarships, faculty development and improvement programs. Lansford has hit the ground running by meeting with CBC administration, faculty and staff, as well as community members to hear their ideas for improving the CBC Foundation. She is also working alongside the very dedicated members of the CBC Foundation board of directors to begin laying out a strategic plan for the next year and beyond. Also on her to-do list is to organize the foundation’s first fundraiser with her as executive director.
When asked where she sees the foundation a year from now, Lansford stated that she hopes the foundation will have clear, measureable goals and objectives to work toward, as well as at least one successful fundraiser completed. However, in order to be a viable foundation and make an impact on student success and the community, the group relies heavily on monetary donations to help fund student scholarships and events. Lansford is dedicated to making sure all donors know what is happening with their money at all times.
“I want to make sure that everything the foundation does is transparent and that we are held accountable to the donors and to the school. I don’t ever want there to be a question about what we’re doing or where the money is going or where the money has been going. I want to be very forthcoming with the business of the foundation.”
All donors, from here on out, will receive reports about their donations directly from Lansford, and donors can also specify which program they’d like to see their donation go toward, such as vocational programs or athletics. Since the foundation is being rebuilt under new leadership, this is a great opportunity for anyone in the community to get involved. There are a variety of ways to help the CBC Foundation—monetary donations of any size, sponsorships, volunteer work and simply spreading the word about the foundation are good ways to get involved and make a difference on the lives of all those who attend classes at CBC.
Overall, Lansford is excited about taking this opportunity at CBC and making the move to Beeville with her family. Her husband, T.R. Lansford, is a veterinarian and has worked for the state of Texas his entire career. They have a 2-year-old son named T.R “Buddy” Lansford IV, and also own a ranch in South Texas. Agriculture is something she and her family are very passionate about and active in.
But lately, what’s she most passionate about is the potential that she sees in the CBC Foundation and the warm welcome she’s received from all the faculty and staff at the college.
“The staff here has student success squarely in front of them, and, to me, that says a lot about the quality and caliber of the employees here. They have ideas and are passionate about bettering the institution. Dr. Espinoza, the CBC president, has been extremely supportive in growing the foundation, and she’s extremely focused on accountability, too,” Lansford said. She then added, “What I want everyone to know is that anyone can play a role in the success of the foundation.”