Starting this week, event facilitator Barbara Dezell will meet with representatives of the electronic media, including those in San Antonio, to discuss and promote the new location, enthusiastic volunteers and definitive game plan.
The event starts at noon on Saturday, July 5, at the Hilbert Kopplin Park here in Three Rivers. There will be music, rides, face painting, salsa tasting and judging and vendor and food booths.
This year’s Salsa Fest is different than previous versions. Salsa Fest began in 2000 under the direction of Murrell Foster, executive director of the Three Rivers Chamber of Commerce. However, the chamber board voted to discontinue their support of the event because of a change in sponsors. Around the same time, First National Bank decided to end its seven-year run of operating the salsa competition.
The city of Three Rivers decided to take over, and Dezell was hired to manage the event. Soon, it was retooled to combine July 4 festivities with the tradition of Salsa Fest.
Plans to increase media awareness include advertising in Corpus Christi and Beeville, officials said.
The big message to the area media, Dezell said, is that this is a new version of a long-standing event.
“We’re getting the word out,” Dezell said. “We still need volunteers and we have to get vendors excited about this. We want to get everyone’s adrenaline up, so they’ll be really wanting to check this out.”