Since 1956, members of the American Association of Professional Landmen (AAPL) have publicly committed to abiding by the association’s Code of Ethics and Standards of Practice for the land profession. That means landowners who interact with AAPL members to lease oil and gas rights on their property can have confidence they’ll be treated in a fair and ethical manner.
This year, AAPL has made it easier for the public to identify a landman who has made that commitment by creating a membership mark (pictured below) and launching an advertising campaign in South Texas to promote it.
Jim Dewbre, president of AAPL, explained, “An oil and gas lease is a serious commitment that should be entered into carefully and thoughtfully. When landowners insist on working with an AAPL member to negotiate that lease, they know they’re working with a professional landman committed to operating ethically.”
AAPL is announcing the mark through an advertising campaign this month in the Eagle Ford Shale. The advertisements encourage the public to “insist on a professional” and direct landowners to AmericasLandman.com, a new website for the public that describes the land profession and explains what landowners should expect from landmen. The advertisements can be seen in newspapers throughout the Eagle Ford Shale and on billboards along main thoroughfares in the area this summer.